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In today's digitalized world, where innovative technologies constantly shift the boundaries of what's possible, Augmented Reality (AR) has taken a special place. This fascinating technology, inserting digital data into our real environment, opens up new ways for companies to present their products at trade shows and exhibitions in a very special manner. In this article, we explore how AR is used at trade show booths and the advantages it offers for businesses and visitors.

The world of trade fairs, as we know it today—a vibrant hub of commerce, presentation, and innovation—has deep historical roots. From ancient markets to modern international exhibitions, the idea of bringing people and goods together has continuously evolved. Let's take a look at the fascinating journey of the trade fair world from its humble beginnings to the present day.

We at Viavend are always grateful for our diverse team of technicians and trade fair builders who support us reliably, hand in hand, in implementing our ideas and realizing our customer wishes. In a time that is characterized by challenges, such as the pandemic, even in the trade fair construction industry, we would like to draw attention to the profession of the trade fair construction technician. This profession may be demanding, but it also offers the chance of fulfilling activity.

Ever dreamed of having THAT idea? Our customers Mark Elsen and Ralf Scheel did! The foldable silicone baking mold: The Coox WUNDERFORM. The contents easily release from the mold due to the non-stick properties of silicone. Thanks to the patented folding function, you no longer need to invert the cake, bread, or pastry to remove them from the mold – and when it goes back into the cabinet, it naturally becomes a small "storage miracle." The two inventors presented their start-up idea at the Ambiente trade fair in 2018. Read in the interview about the formula behind their successful trade fair appearance ... We met the two of them to have them retell their success story in an interview!

Trade shows provide companies with an excellent opportunity to showcase themselves and their products or services. However, careful planning is necessary to make the most out of a trade show. Budget plays a crucial role in this, depending on what you want to showcase and how you want to present yourself, costs need to be calculated. An important factor in cost planning is the size of the exhibition stand. The price per square meter varies greatly from show to show, affecting the space that can be booked.

When it comes to building an exhibition stand, there are various options to choose from, including system construction, mixed construction, and conventional construction. The choice of construction not only affects the appearance of the stand but also the budget.