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Presenting your own services in an ideal way and offering customers the opportunity to try them out - companies can do this at trade fairs, but it is even better in their own showroom. Car dealerships offer the best example of this form of product presentation: only a few models are exhibited here as illustrative objects in order to give the customer an insight into the product selection and brand world. The actual sales process takes place independently of this and is individually adapted to the customer. Especially when trade fairs are canceled or not all trade fairs are to be used, showrooms form an important bridge in the informative customer approach.