EN

THIS MOVES THE INDUSTRY

We share everything – most of all our knowledge, our experience and our vision. Read about what is important to us and about the issues that we promote.

Exhibition concepts

Trade fairs are among the oldest events in the world. Already in the Middle Ages they brought people from different countries together. This basic concept has been preserved to this day and yet it is subject to constant change. Today, trade fair locations must have a variety of technical and logistical qualities. The industry is changing and is looking for the concepts of the future - away from the traditional exhibition towards a trade fair experience with added value and a club feeling.

Sales Worlds

Presenting your own services in an ideal way and offering customers the opportunity to try them out - companies can do this at trade fairs, but it is even better in their own showroom. Car dealerships offer the best example of this form of product presentation: only a few models are exhibited here as illustrative objects in order to give the customer an insight into the product selection and brand world. The actual sales process takes place independently of this and is individually adapted to the customer. Especially when trade fairs are canceled or not all trade fairs are to be used, showrooms form an important bridge in the informative customer approach.

Exhibition concepts

Trade fairs offer the ideal environment to acquire new customers, strengthen existing customer relationships, present the latest products and services and strengthen your own image. The prerequisite for this is a trade fair appearance that appeals to the public and conveys your own values and messages perfectly. The following steps lead unerringly to trade fair success...

Exhibition concepts

The exhibition stand is the company's business card and represents its own portfolio. When planning, however, one fundamental question should be asked first: is the trade fair and a specialist event or a consumer event. Because depending on whether it is B2C or B2B, the trade fair stand must meet the different requirements of the audience in order to ultimately achieve the desired success...

Exhibition Concepts

In order to achieve the best possible effect with your own trade fair presence, companies should see it as an experience for visitors. The decisive factor is the good feeling that stays with the trade fair visitor after the event...

Exhibition concepts

Sustainability and resource conservation are megatrends of our time and are always present in public perception. There is also great potential in trade fair construction to make trade fair appearances more sustainable...

© 2023 Viavend GmbH. All rights reserved.
Contact

Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78
M

Settings saved
Datenschutzeinstellungen

Cookie-Hinweis: Wir setzen auf unserer Website Cookies ein. Einige von ihnen sind erforderlich, während andere uns helfen unser Onlineangebot zu verbessern. Sie können alle Cookies über den Button “Alle akzeptieren” zustimmen, oder Ihre eigene Auswahl vornehmen und diese mit dem Button “Auswahl akzeptieren” speichern.

Erforderliche Cookies helfen dabei, eine Webseite nutzbar zu machen, indem sie Grundfunktionen wie Seitennavigation und Zugriff auf sichere Bereiche der Webseite ermöglichen. Die Webseite kann ohne diese Cookies nicht richtig funktionieren.

Komfort-Cookies ermöglichen einer Webseite sich an Informationen zu erinnern, die die Art beeinflussen, wie sich eine Webseite verhält oder aussieht, wie z. B. Ihre bevorzugte Sprache oder die Region in der Sie sich befinden.

Statistik-Cookies helfen Webseiten-Besitzern zu verstehen, wie Besucher mit Webseiten interagieren, indem Informationen anonym gesammelt und gemeldet werden.

You are using an outdated browser. The website may not be displayed correctly. Close