5 reasons for hybrid trade fair concepts

Hybrid trade fairs combine the best of two worlds - on-site presence, which is supplemented or extended by a virtual part. Especially in times of a pandemic, not only is it important to rethink, you also have to be open to it as an entrepreneur and / or marketing expert. 5 reasons why it pays to think hybrid when planning your own trade fair concept:  

1. Greater presentation possibilities

Of course, it's the innovations that count at the trade fair. But the entire product portfolio of a company is also exciting for a trade fair visitor. It's just difficult to fully imagine this given the limited dimensions of a trade fair stand. With a virtual extension, the stand area expands into the digital world. Here visitors receive the full portfolio - and can benefit from additional formats such as virtual product presentations, lectures or explanatory films.

2. The range increases

No matter how large the exhibition halls are: they only offer space for a limited number of visitors. With a hybrid trade fair concept, lectures and presentations at the trade fair stand can be streamed live without any problems. In this way, companies can reach interested parties all over the world - even those whose appointment calendar would otherwise not allow them to appear - and can thus significantly increase their reach.

3. Cost efficiency for visitors and operators

Saving travel costs is not only attractive for the company itself, but also for many trade fair visitors who cannot be there. They can follow the live stream flexibly from any location and contact the company if they are interested.

4. High quality content

Using experts as advocates for the company's services at the exhibition stand is often recommended. The problem: their calendars are usually very full – especially during trade fairs. With the right planning, they can be integrated into a hybrid trade fair presence through video statements or live broadcasts. Conceptual partners help companies with this.

5. Accessible and permanently available information

In the virtual part of a trade fair appearance, information is directly available - even far beyond the period of the face-to-face event. The individual target groups can receive the information relevant to them, which the company can easily update if necessary. This is not possible with printed flyers and press kits.

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