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5 tips for a sustainable trade fair appearance

Sustainability and resource conservation are megatrends of our time and are always present in public perception. There is also great potential in trade fair construction to make trade fair appearances more sustainable. This not only helps the environment, but also pays off for your own image. Because sustainability is also a top priority for partners, customers and employees today. If you heed the following five practical tips, you can easily position yourself more sustainably at your own trade fair appearance.

Tip 1: Sustainability begins with the concept

Good planning is the alpha and omega: those who plan their trade fair appearance with high-quality materials lay the foundation for using them multiple times. A competent partner knows all the options and advises companies in a targeted manner in terms of sustainability.

Tip 2: Spread information digitally

Lots of flyers and brochures that end up in the garbage can at the next opportunity? This is not only expensive, but does not have to be in the age of digitization. There are a variety of digital solutions for modern trade fair stands to inform visitors and give them the content digitally – for example via QR code. At the same time, touch displays, monitors and screens give the exhibition stand a contemporary look.

Tip 3: Rent instead of buy

You do not always have to start from scratch, you can use special exhibition stand systems for the exhibition stand. These can be rented from the stand builder. Qualified partners such as Viavend ensure that the stand system is individually designed and does not give the impression of an „off the peg“ solution. In addition, the stand builder can ensure the use of recyclable materials and thus continue the idea of sustainability.

Tip 4: Pay attention to the logistics

Think globally, act locally – according to this motto, companies should rely on exhibition stand builders with a widespread network. Because the trade fair equipment and the trade fair fitters should ideally only have short distances to the event location. This saves transport costs, pays off in terms of sustainability and is only a question of logistics.

Tip 5: Use subsidies

The trade fair appearance is a marketing-supporting element for the company. Therefore, it is eligible for many companies. Those who inform themselves in advance can make their trade fair participation sustainable for their company on a further level. We are pleased to help you.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78
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