Exhibition Stand Planning: Large or small? Big budget, small budget? Head, corner, row, passage stand? Here are a few answers and tips!
Trade shows provide companies with an excellent opportunity to showcase themselves and their products or services. However, careful planning is necessary to make the most out of a trade show. Budget plays a crucial role in this, depending on what you want to showcase and how you want to present yourself, costs need to be calculated. An important factor in cost planning is the size of the exhibition stand. The price per square meter varies greatly from show to show, affecting the space that can be booked.
Another important consideration is the number of meeting opportunities. How many tables, chairs or sofas are needed? Should the meetings take place in closed cabins or open areas? The storage of materials and personal belongings should also be taken into account. A stand cabin offers a secure way to store these items.
In addition, catering options should be planned. A counter, bar, or kitchen is a great way to provide customers and visitors with drinks and snacks and to offer them a pleasant atmosphere.
To find the right exhibition stand, there are various types of stands to choose from. The block stand, head stand, corner stand, row stand, passage stand, or a double-decker each offer different advantages and disadvantages and must be individually tailored to the requirements.
A look at the floor plan of the exhibition hall reveals available space and can help in the choice of exhibition stand. Careful planning and cost calculation in advance can help to ensure that the trade show is successful and that the company is effectively presented.
A couple more good explanations!
Head stand: The open eye-catcher! With only one closed side, this type of stand is open to three aisles and offers space for a striking presentation area or logo. Variable in design, but remember to obtain the approval of the exhibition organizer!
The corner stand is the perfect type of stand for exhibitors who aim for high visitor frequency and want to create a quiet meeting atmosphere at the same time. With two closed sides and advertising in both directions of visitor flow, you can attract attention and present your brand. The rear area of the stand offers a cozy environment for personal conversations and negotiations.
Choose a passage stand to work with high tables and counters. With open sides, visitors can arrive from both sides of the aisle. Position counters and cabins in the middle of the wall to separate product areas and create a place for discussions. However, if you prefer a closed stand area, the row stand may be a good choice - here, the visitor only has one opportunity to enter the stand, creating an inviting atmosphere.
The double-decker - the highlight among exhibition stands! This stand has two levels and is a true eye-catcher at the trade show. Depending on the hall height, this type of stand is only possible in selected places. The upper floor is often used as a hospitality area to give customers a VIP feeling. Others use it as a presentation area. Whatever you have in mind - with a double-decker, you can be sure that it stands out from the crowd and attracts the attention of visitors.
A couple more good hints!!!
The backs of the stand construction walls must always be designed in neutral white if they are closed towards the aisle or even visible over the walls of the neighboring stand - of course, this applies to all types of exhibition stands. It is advisable to involve the exhibition organizer in the construction plans as early as possible, as their consent often needs to be obtained. Especially with special constructions, exceeding the construction height, or closing of side walls. The stand construction approvals must be submitted at least (!) six to eight weeks before the start of the exhibition.