How much experience does a trade fair need

In order to achieve the best possible effect with your own trade fair presence, companies should see it as an experience for visitors. The decisive factor is the good feeling that stays with the trade fair visitor after the event. In order to achieve this good feeling, many factors have to be considered.

The human is the center of attention

The trade fair appearance is more than just a source of information. That is because of the visitors: every trade fair visitor is a human being and has different human needs. When visiting a trade fair, there is of course a cognitive interest in specialist information. However, there is always a need to feel comfortable and to be able to act freely. That is why every detail counts when it comes to a trade fair stand. Information offers that can be used autonomously and shot independently, and quiet areas that invite you to linger are just as important as open-minded customer advisors.

The work begins before and ends well after the fair

In order to give your own audience a good feeling, the starting signal for an ideal trade fair appearance does not just sound when the hall doors are opened. Communication with customers should begin in advance, arouse curiosity and invite them. Afterwards, it is important to convey how important the visit was to the company. Give-aways or trade fair discounts can be starting points for staying in good contact with your target group even after the trade fair.

Address all senses

The aim of a modern trade fair appearance should appeal to all the senses. Such multi-sensual marketing is remembered. And it is this good impression that counts. The staging is not about the trade fair stand being as expensive as possible or offering particularly complex technical equipment. Rather, it is important to create shared experiences and thereby learning something new. In the staging, dummies for example, can serve as eye-catchers and attract visitors to the exhibition stand. There, the experience must then meet the positive expectations. As a strong partner, we offer the know-how to turn your trade fair stand into an experience zone and thus be well remembered by your target group.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78

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