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The exhibition stand ABC: Successful presentation at trade shows

Welcome to our blog post about the Exhibition Stand ABC! Trade shows are an excellent opportunity for your company to attract new customers, find business partners, and strengthen your brand. A well-designed exhibition stand is crucial in this regard. Today, we take you on a journey through the ABC of exhibition stand design and provide you with valuable tips on how to present successfully at trade shows.

A - Attractive Design

Your exhibition stand should capture interest at first glance and attract visitors. A professional design with an appealing logo, well-placed banners, and a clear message is essential. Use your brand's colors and design to promote recognition.

B - Visitor Orientation

Your exhibition stand should be organized and easily accessible. Consider the flow of visitors and ensure there are enough open spaces. Highlight products and services and place them prominently. Visitors should feel directly addressed and be able to obtain information easily.

C - Clever Communication

A clear communication strategy is crucial. Train your exhibition team to interact professionally with visitors. Friendliness, openness, and competent answers to questions distinguish a successful exhibition team. Important information should be conveyed briefly and concisely. Also, utilize digital communication tools such as tablets or screens to present additional information and videos.

D - Digital Presence

In today's digital world, online presence cannot be neglected. Use social media before and during the trade show to draw attention to your exhibition stand and attract visitors. Share interesting content, contests, or trade show promotions. Hashtags and geotags will help you be found online.

E - Emotional Engagement

People often make decisions emotionally. Use this to your advantage for your exhibition stand by appealing to emotions. Consider how you can convey a positive feeling to visitors, whether through a pleasant atmosphere, small tokens of appreciation, or inspiring stories.

F - Don't Forget the Follow-Up

Your exhibition stand was a complete success, but the work doesn't end there. Remember to maintain contacts and carry out follow-up after the trade show. Send prospective clients supplementary information promptly and potentially schedule follow-up conversations.

G - Accuracy and Organization

Planning and organizing an exhibition stand require care and precision. Plan ahead and keep a clear time and budget framework in mind. Coordinate all activities and ensure the team is well-prepared.

H - Hygiene and Cleanliness

A clean and well-maintained exhibition stand is an absolute must. Ensure that the stand always looks neat, there's no clutter, and everything is kept clean. Many trade show organizers also offer a cleaning service before the start of the event.

Always remember that a well-designed and professional exhibition stand is a business card for your company, leaving a positive impression on potential customers and business partners. Leave nothing to chance and don't underestimate the effort and expertise required for a successful trade show appearance.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78
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