"With us, sustainability is not just an empty phrase, but a lived reality."

Alexander Frohnert - Projectmanagement

As exhibition builders for ALFA Adhesives AG, we had the privilege of designing the booth for the world-leading brand SIMALFA® at the Interzum 2023. SIMALFA® is a revolutionary solvent-free water-based adhesive that provides instant bonding for foam processing. This innovative pioneering product has established itself as an industry leader and has become the international standard.

We are proud to have contributed to the perfect presentation of SIMALFA® as exhibition builders. The island booth we designed, embodied the quality, innovation, and above all, the environmental friendliness of this brand.

The concept of sustainability was reflected in various impressive aspects of the over 200 square meter exhibition booth. We used plants to create a green atmosphere and emphasize the connection to nature. Additionally, we repeatedly incorporated the company colour green to highlight the sustainable approach.

An important focus was the environmentally conscious disposal of the booth construction materials. We worked closely with a specialized company that processed the material into wood pellets. This resulted in a large portion of the materials being recycled and put to meaningful reuse.

The carpeting in the lounge area carried the bronze Cradle-to-Cradle certification, indicating that it was sustainably and environmentally friendly manufactured and disposed of.

For all digital prints, we used PVC-free printing film consisting of 30% recycled material. The protective laminate used also did not contain PVC to meet ecological standards.

All seating furniture, cabin furnishings, media technology, trusses, lighting elements, suspension materials, and system constructions for displaying graphics, electrical installations, and plantings were rental materials that were refurbished and reused after the exhibition. This minimized waste and optimized resource utilization.

Furthermore, any fabrics, acrylic, and 3D elements were stored or returned to SIMALFA for further use at no cost. This also promoted reuse and reduced the need for new materials.

With these measures, we ensured that ALFA's exhibition booth was not only impressive but also aligned with our and ALFA's principles of sustainability.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78

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