German Sweets
“A joint stand requires precise time management and close coordination of all parties involved.”
Project Management: Timea Vasas, Projectmanager
German Sweets is the export association of the German confectionery industry, founded in 1977 in Hamburg. For over 40 years, it has been supporting small and medium-sized companies in international exports and sales promotion. In cooperation with the BDSI and as a GEFA member, it provides around 100 medium-sized companies access to international markets and a strong network within the German agricultural and food industry.
One highlight of German Sweets' activities is its presence at leading international trade fairs such as ISM, FIE (Food Ingredients Europe), and Anuga. At FIE 2023, the German Sweets joint stand offered around 25 members an ideal platform to present their confectionery products together under the renowned "Made in Germany" quality seal. In a high-quality and flexibly designed exhibition area, individual companies were able to showcase their products to a broad international audience.
The German Sweets stand also reflected its promise of quality in its design. The joint stand was stylish, clearly recognizable, and perfectly aligned with the typical "German Sweets" style, making it both visually appealing and distinctive.
The simple system construction in light tones gave the stand a modern and welcoming atmosphere. Strategically placed lighting, including illuminated pillars displaying company names, highlighted each exhibitor individually.
The combination of modular construction and custom-made elements, such as counters, shelves, and cabinets, gave the individual exhibition areas a personalized touch. We always place great emphasis on fulfilling the wishes of our sub-exhibitors as best as possible. Exhibitors have access to a comprehensive catalog, and special requests are also taken into consideration, though they must, of course, fit into the overall concept. This was done in close coordination with the exhibitors to ensure a tailored and smooth implementation.
A joint stand of this scale requires precise time management and continuous oversight. Coordinating and supporting all exhibitors, the association, and all involved trades was a demanding task that we carried out with great care and dedication.