"We not only present products, but also stage them in the corporate design to communicate a consistent brand message."

Project Manager: Alexander Frohnert

JOTA AG is a leading Swiss company in the development, production, and marketing of rotating instruments. With over 100 years of experience in the fields of dental medicine, podiatry, jewelry, and industry, JOTA is known for high quality standards and a strong precision culture. As the company was looking for a trade show booth that reflects these values, we placed great emphasis on creating a creative and modern booth design that highlights JOTA's products and services.

To attract visitors' attention, we created various exhibition opportunities in different showcases on the small booth area. This allowed us to present the various products in different contexts and from different product lines and appeal to the target audience in a special way. The showcases are well-lit and made of high-quality material to offer a perfect view of the products. The bright company color neon green appears repeatedly on the booth, ensuring that JOTA stands out from the crowd and stays in the visitors' memory.

Another highlight is the column with an integrated television, which allows JOTA employees to work flexibly at the trade show booth. By attaching a laptop holder to the left and right of the column, employees can schedule appointments with new customers and work on the go.

The unique suspension with a 3D logo and rounded edges gives the booth a modern and contemporary look. This design element is a real eye-catcher and helps JOTA stay in the memory of trade show visitors.

Finally, we have set up two small, personal meeting areas that seamlessly fit into the straight-line design of the entire booth. Here too, JOTA's values are reflected: precision and clarity. Through the two mirrored meeting areas, we have also integrated a small booth cabin in the middle, where JOTA had ample space for drinks and materials.

With this trade show booth, we have succeeded in presenting JOTA's products and services in a creative and modern way while conveying the company's values. The booth was a complete success and helped JOTA stay in the visitors' memory at the trade show.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78

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