"A groundbreaking concept with environmentally friendly materials that sets new standards."

Project Management: Martina Braun, Managing Director & Jürgen Braun, Managing Director


A groundbreaking concept with environmentally friendly materials that sets new standards - that's how the trade fair booth we designed for our client Treets at the ISM in Cologne can be described. Treets, a subsidiary of the renowned confectionery company Katjes, is known for quality, enjoyment, and tradition. Their focus on sustainability and environmental awareness was reflected in our innovative trade fair booth.

The main aspect in the development of the booth was sustainability. We consciously chose materials that are environmentally friendly and recyclable. Paper played a central role in our concept. The entire floor was made of sturdy cardboard, which was not only sustainable but also created an interesting visual effect. Visitors had the feeling of walking on a huge, vibrant paper surface. All walls were also covered with a special corrugated cardboard that stood out due to its texture. The cardboard can be disposed of and recycled with paper waste, contributing to reducing the ecological footprint.

Another innovative element was the showcases made of environmentally friendly corrugated cardboard and recycled plexiglass. This combination allowed us to create high-quality and aesthetically appealing presentation areas for Treets' products while promoting the use of recycled materials.

A particular eye-catcher were the giant LED walls that dominated the booth. These impressive displays showed dynamic content and presented a flashing film about the Treets brand. The captivating display magnetically attracted visitors and gave the booth a unique atmosphere.

Naturally, we adhered to Treets' corporate color - a vibrant orange - in the design of the booth and furniture. This color choice ensured high recognition and strengthened Treets' brand image.

The exceptionally positive feedback Treets received for their innovative trade fair booth confirms our work and concept. Treets managed to draw the attention of visitors while demonstrating their commitment to sustainability and environmental protection. We are proud to be part of this success and look forward to designing more creative and sustainable trade fair booths for Treets in the future.

If you are also interested in innovative and sustainable trade fair booths, we are at your service. Contact us and let us create something unique together.

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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78

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