STELA Laxhuber
"Showcasing brand identity through innovative elegance and colour contrasts"
Project Management: Alexander Frohnert, Managing Director
Since producing its first dryer in 1967, STELA Laxhuber GmbH has evolved and established itself as a leading and globally operating industrial company in the field of drying plant construction. Stela's drying systems are utilized in various industries, including agriculture, the food industry, the pellet industry, waste management, and water management. We have been accompanying the Lower Bavarian company, which operates internationally, at all renowned agricultural fairs for several years. At the last Agritechnica in November 2023, Stela presented itself in an established fresh look.
The booth's recognizability was created through the targeted integration of LED strips in the wall and floor in the company's characteristic yellow shade. By skillfully combining the company colors with black accents, such as on the walls, truss, and certain pieces of furniture, a contrasting and energetic ambiance was created.
By symmetrically arranging the meeting areas, we created an open, organized, and inviting appearance. As meeting options, we set up quiet niches with ample and high-quality seating to enable effective customer contact. In the custom-made coffee tables, we additionally incorporated various charging options. To differentiate from the rest of the booth, we placed high-pile carpets. Moreover, we used illuminated backlit banners with images of the drying plants as eye-catchers to impressively present Stela's products.
The high construction height of the booth was achieved using carpenter panel substructures. These ensured a statically safe solution to reach a height of 5 meters. Their reusability, in addition to functionality, also underscores our goals in terms of sustainability.
In line with customer wishes, we gave the booth a distinctive identity and created an atmosphere of modern elegance with a color-coordinated concept and carefully arranged meeting areas.
