“When design and message go hand in hand”

Project Management: Martina Braun, Managing Director


For more than 50 years, Wassermann has been setting standards by transforming ideas into suitable components, assemblies and automation solutions. As a supplier with a high level of know-how, they are active in practically all industries and are a proven partner of mechanical engineers throughout Germany and abroad. See how we brought the impressive heritage to life in a trade fair stand at the EMO in Hanover.

The customer presented us with his initial ideas and ideas, which we further developed together and incorporated our experience. It was important to us and Wassermann to make the trade fair stand as sustainable and reusable as possible and to represent the heart and soul of Wassermann. A family business that shows pioneering spirit, first-class quality and constant evolution in each of its works.

The challenge: A seamless fusion of technical brilliance and communicative spaces with a high-quality look. We stylishly combined exhibits, machines and meeting rooms on the exhibition area. It was important to us to design a place that promotes technical discussions while at the same time exuding an atmosphere of warmth and invitation as well as know-how. Our solution? A combination of nature and technology.

The aesthetics of moss walls and ivy accents perfectly complemented the vintage look of the cognac leather-look furniture and armchairs. A touch of industrial style brought the necessary modern touch. The Iceland moss walls could be reused by the customer after dismantling. The custom-made upholstery of the seating niches was handcrafted in the matching leather color. A zipper allows the cover to be changed for upcoming trade fairs - depending on customer requirements.

Wassermann's requirement to use modern acoustic panels presented us with a number of challenges. Our experience clearly showed that the desired acoustic panels would be classified as flammable without B1 certification. This would be a critical point that could undoubtedly prevent the approval of the fire safety officer at the trade fair. Even if you have a B1 certificate, random lighter tests are carried out at the trade fair. If even a small flame appears, the panels would have to be removed. We wanted to save our customers this. Our solution was to use plastic-coated chipboard. We milled these panels into individual beams and assembled them using a template. Ultimately, the wooden paneling on the walls, the counter and the floor were made of the same wood look and ran like a common thread through the exhibition stand.

Safety is not only our top priority when it comes to fire protection, but also when it comes to construction. We comprehensively tested the impressive rear wall with a wall height of five and a half meters for statics, load-bearing capacity and safety and therefore accepted it at the trade fair without any complaints.

We were able to optimize Wassermann's ideas by making small adjustments. The remote viewing was supported, for example, by 3D logos: on the one hand, backlit on the impressive back wall and, on the other hand, additionally raised on the remote recognition, which made the banners appear much more valuable.

The result: a trade fair stand that perfectly embodies both Wassermann's deep tradition and innovative spirit and lives the idea of sustainability.


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Viavend GmbH
Konrad-Adenauer-Platz 17a
40885 Ratingen, Germany

T +49 (0)2102 / 891 99 77
F +49 (0)2102 / 891 99 78

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